Ready, Set, Launch!


by Sara Farneti July 10, 2016

Welcome to Melonade Athletics!  Hi, I'm Sara, creator of the single support solution for intense workouts.  This company has been in development for 2 years, and I'm super excited/nervous/anxious that it's finally time to launch!  My background has been limited to the financial industry for the past 12 years, so starting this company has put me outside my comfort zone on a daily basis.  My West Village dwelling is full of boxes and fabric (poor Rocco, my 90lb bulldog) and my bank account is draining at a much faster rate than I prefer.  But I think the sacrifice/risk will payoff as I truly believe that there is a gap in the athletic apparel market for this type of product and I can't wait for all you active ladies to try my creation!  It's life changing.  Well, maybe that's an exaggeration, BUT it will definitely make your workout routine more convenient and comfortable. 

 

I'm currently on a 2 week vacation from my sales trader job and trying to tie up and loose ends before I announce the launch of my website.  As I type this, I'm sitting on the roof of the Equinox Printing House, waiting for my 9:30am class to start.  I LOOOOVE working out.  Not only for the physical benefits, but also for the escape it provides from the rest of my day.  For one hour, I am entrenched in the burn and sweat of the workout.  I focus on the muscles I'm working or my increasing rate of breath, and everything else disappears.  I also LOOOOVE to eat and drink.  I’m half Italian so I grew up in a family that ate massive amounts of pasta on Sunday afternoons.       Needless to say, I’ve always had a healthy appetite. Additionally, the New York City lifestyle and the financial industry revolve around drinking, so I’ve spent the past 12 years refining my alcohol palette.  I am well aware that eating and drinking excessively is not conducive to a healthy lifestyle, but this is my reality and I learn to adjust.  Yes, I eat and drink copious amounts of food and alcohol, but I also make sure I spend a fair share of my time at the gym. I’m off to Italy for a week with one of my favorite girlfriends, where I’m bound to drink gallons of wine and eat pounds of pasta - my type of heaven.  Melonade Athletic tops will make their debut in Europe this week. Exciting times.  Arrivederci!




Sara Farneti
Sara Farneti

Author




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